Traditional dried vermicelli production at Thuan Yen Cooperative, Kim Phu Commune (Tuyen Quang City).

Governments of many countries have also introduced many measures and policies to support businesses producing green products. However, how to identify green goods from "greenwashed" goods - requires more self-awareness of businesses, instead of the alertness of consumers.

Information from the survey "Green Consumption Awareness and Behavior 2024" recently announced by the Association of High-Quality Vietnamese Goods Enterprises shows that, in the face of concerns about food safety and hygiene and concerns about health, the environment, etc., consumers today have a fairly positive perception of the benefits of green consumption.

Specifically, 55% of consumers surveyed chose to buy green products based on sustainable production processes, natural origins, and environmental friendliness. 59% of consumers said they would increase their use of green products and green consumption in the near future. At the same time, they are willing to pay more to be able to use green products at different levels, in which the most popular level of additional payment is 5-10% compared to regular products.

Sang Nhung clean agricultural products store is currently one of the two agricultural products stores with the largest market share in Tuyen Quang city. With the commitment of "delicious from the quality, genuine from the heart", the store provides herbal pork products, exclusive products. This unit also cooperates with more than 200 enterprises and cooperatives inside and outside the province to consume quality agricultural products.

Choosing more "choosy" products, the Binh Minh OCOP product store of Binh Minh Cooperative at Vincom Tuyen Quang when it first opened also only expected to be a channel to introduce and serve tourists. Up to this point, the number of customers is also relatively stable.

In general, green consumption is an inevitable trend in the world in general and Vietnam in particular. To build prestige in the market, "greening" has become a trend in branding for businesses.

Supporting businesses, since 2020, Tuyen Quang has implemented more than 40 national and local industrial promotion projects with a total support budget of over VND8.8 billion to build demonstration models of techniques applying new technology, producing new products, applying cleaner production, etc.

For agricultural production, with more than 360 hectares of production according to standards and regulations, 200 production facilities with traceability stamps, the output of basic products is sufficient, meeting the needs of consumers. The Department of Agriculture and Environment is also continuing to encourage businesses and cooperatives to continue to expand the scale of clean production, production according to standards and regulations, towards the further goal of exporting agricultural products.