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Creating a driving force for the cultural industry to develop

TQO - Tuyen Quang identified tourism as one of three breakthrough fields, becoming an important economic sector of Tuyen Quang province. In the era of digital transformation, cultural products need to be professionally produced, marketed and distributed.

Nguyen Van Com from Vinh Loc town (Chiem Hoa) opened a facility to produce bamboo Tinh gourd lute products as souvenir.

The Tinh gourd lute is a typical cultural product of the Tay people in Tuyen Quuang. With the desire of making Tinh gourd lute as a souvenir, Nguyen Van Com from Vinh Loc town (Chiem Hoa) opened a facility to produce bamboo Tinh gourd lute products. Now, his products are consumed in many places and highly appreciated by customers.

Photographer Nguyen Xuan Truong - a member of the Provincial Association of Literature and Arts said that, in order to a driving force for the province's cultural industry to develop, the province organized a competition to design souvenirs and tourist gifts in 2022. He won the first prize with the work "Monolithic crystal of Uncle Ho and the people of ethnic groups in Tuyen Quang province monument".

In addition, the cuisine of the ethnic groups in Tuyen Quang attracts a lot of tourists. The province has facilitated the process of developing outstanding local OCOP products. To date, about 200 products of the province have been recognized as OCOP with 3-stars and 4-stars.

Products in the province are encouraged to develop trademarks, geographical indications, brands such as Ham Yen orange, Soi Ha pomelo, Bat village tea, etc.

Thus, the research, development, creation, innovation, promotion and marketing will contribute to the formation of cultural products, meeting the needs of customers.

Quang Hoa

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