Currently, the needs of tourists are not only to sightsee and enjoy delicious food, but more deeply, the need to experience, learn and immerse themselves in the culture and customs of each ethnic group. Each story told with humanity, bearing the cultural imprint of each ethnic group will help localities avoid going into the beaten track, retaining tourists in tourism development.

Building stories associated with distinct cultural values ​​does not only rely on the talent and dedication of tourism workers, but also requires investment, research and systematic operation, with the participation of tourism workers, authorities, businesses, local communities and cultural and historical experts, and artisans.

For each locality, there are different customs and cultures that need to be reviewed to select the most unique and distinctive cultures to build stories for tourism products. When building stories for tourism products, there needs to be connections to create tour products, creating cultural diffusion. From there, each story plays the role of an ambassador to introduce and promote the unique culture of each land of Tuyen Quang.