Lau Thi Nguyet Trang, an owner of shoe booth in Chiem Hoa attracts customers by online selling.

Ma Yen Linh, a fabric saleswoman at Tam Co market, is an active seller on social networks. She shared: “I update my products on social networks such as facebook, zalo, and instagram. In my free time, I do livestream videos and open promotions to attract customers."

Lau Thi Nguyet Trang, an owner of shoe booth in Chiem Hoa market also has her own way of finding customers. She shared that whenever the new goods arrive, make videos and take photos of new models. With eye-catching images, attractive prices, along with a few cool statuses, her products are interested by young people.

Nguyen Truong Son, Head of Tam Co Market Management Board shared that in order to keep pace with the hot trend, the Management Board also coordinated with Viettel Military Telecommunications Group and Tuyen Quang Branch to organize the implementation of the market model. 4.0, supporting small businesses to implement a non-cash payment model by using electronic payment. Currently, most small businesses have accounts and QR codes. This is a way to stimulate shopping demand.

To sum up, “innovation” is the only way to ensure that the traditional market still exists and develops. Therefore, it is necessary to have the cooperation of all levels of government and the effort of business to create new vitality for the traditional market.