The project "Improving medical ethics", "Innovating the service style and attitude of medical staff towards patient satisfaction" implemented by the health sector over the past time is one of the important tasks.

Implementing the general policy of the industry, medical examination and treatment facilities in the province have signed commitments and implemented the contents to renew the service style and attitude of medical staff towards the patient satisfaction. Thereby, implementing training in communication skills, manners, civilized and friendly service attitude as well as publicizing hotline phone numbers to receive and handle people's complaints about the quality of medical examination and treatment services.

The improvement of behavioral culture, communication skills not only shows the cultural level of an individual but also shows the cultural knowledge of the whole society. Especially, for the medical profession, improving communication skills, compassionate and friendly behavior plays a very important role in building the image of a physician with patients and their relatives.

With the implementation of innovation in communication, behavior, and reception of patients, the health sector will really consider patients as the true "customers" when going to medical examination and treatment facilities.