In Tuyen Quang city, there are currently many shops that tailor, sell and rent ao dai. Traditional ao dai tailoring shops with long-standing brands that are widely known include: Tam Lan, Hue Ba, Hop Vinh, Hoang Ngan, etc.

In order to honor, preserve and promote the beauty of the ao dai, in recent years, the Women's Union at all levels has organized many activities to honor the ao dai such as: Thanh Tuyen Ao Dai Festival; Program "Thanh Tuyen Women's Festival to be confident and shine"; "Street Ao Dai" program, etc.

In order to share with women in difficult circumstances who do not have the conditions to buy ao dai, in recent years, women in the province have also carried out extremely meaningful ao dai support activities.

Proud of the beauty and cultural value of Vietnamese ao dai, Vietnamese women in general and Tuyen Quang women in particular have been preserving, promoting and honoring the beauty of traditional ao dai in many events such as programs, conferences, competitions, meetings, rallies, yearbook photos, family photos, weddings, etc. Thereby enhancing the elegant and graceful beauty of Tuyen Quang women.