Dao Vien rural market, imbued with the H’mong ethnic people’s culture.

Before the market opens, young H’mong ethnic women prepare their most beautiful traditional costumes to dress up at the market. For H’mong people, the market is not only a venue to shop and exchange goods, but also an entertainment place to relax after a hard-working week.

In addition to essential goods, other items on sale at the market include the famous indigenous products of the mountainous areas such as upland sticky rice, black pig, hill chickens, wild vegetables, and wild honey.

What distinguishes the market from others is that the market-goers sometimes don't need money for shopping. They can trade by exchanging agricultural products or any valuable goods instead of paying money. The commodity exchange makes the market a place always filled with warmth and joy.