The highlight of the program is the 3rd International Hot Air Balloon Festival taking place at Nguyen Tat Thanh Square with 22 hot air balloons controlled by pilots from countries such as Australia, China, Japan, the Netherlands, Spain, Thailand, England, and Vietnam.

In addition to experiencing hot air balloon flying, festival attendees also participate in the International Balloon Light Festival combined with international DJs.

Within the opening framework of Tuyen Quang Tourism Year 2024, there are also activities such as displaying and introducing tourism products of Tuyen Quang craft villages and other provinces; conference connecting investment, trade, tourism and craft villages in ethnic minority and mountainous areas of Tuyen Quang, etc.

This is an opportunity for Tuyen Quang to promote its potential and strengths in tourism development, cultural heritage values, and unique tourism products to domestic and foreign tourists. The event opens up many opportunities for cooperation, investment and connection to help Tuyen Quang tourism take off and soon become an important economic sector of the province.