Thanh Tuyen Festival is one of the most unique tourism, cultural and entertainment products and also the most potential product of Tuyen Quang in the race to develop cultural industry. After many years of organization, realizing the potential of this product, Tuyen Quang province has gradually upgraded the festival to become a provincial, national and international festival with the implementation of the Organization Innovation Project. Thanh Tuyen Festival period 2023 - 2025.

In implementing the Project to innovate the organization of Thanh Tuyen Festival, Tuyen Quang province simultaneously opened the Festival along with organizing many major programs related to tourism such as the tourism program " Through Viet Bac heritage regions ", "Festival of community cultural and tourism villages in 6 Viet Bac provinces", "Tuyen Quang Trade and Tourism Fair", etc.

Tuyen Quang has also attracted strategic investors to invest in tourism products, and the tourism development space has been expanded with focus and focus such as Vingroup and Flamingo. Even in Son Duong, a locality with tradition and potential for cultural industry development from its own strengths, this time has also attracted many large businesses to invest in developing tourism products. tourism, such as the Cultural Tourism Village Project and promoting the value of the special national historical relic Tan Trao implemented by Flamingo Group; Hoa Lung Lake Forest Park Tourist Area Project; VR360 virtual reality technology application project promotes the image of Tan Trao special national relic site, etc.

A number of new tourism products and types have been put into operation, attracting a large number of domestic and international tourists to visit. Traditional cultural and historical festivals effectively organized in localities have contributed to changing the appearance of urban areas and Tuyen Quang tourist centers, promoting tourism development in a modern, enhance competitiveness, create a new impression for the local tourism brand. In 2023, the province will attract over 2.65 million tourists, reaching 106% of the yearly plan, an increase of 12% over the same period; Total revenue from tourists reached over VND3,200 billion, reaching 107% of the year's plan, up 29% over the same period.

Along with that, the film industry has also prospered as in recent times, many domestic and foreign film crews have come to Tuyen Quang to take the context and stories of the culture, people to create cinematic works in many genres such as feature films, documentaries, and scientific films.