The closer it is to the Lunar New Year, the greater the need to buy ocop products. However, as life develops, the demand for goods becomes more but also more demanding. While manufacturers focus on product quality, consumers need products to arrive faster to be fresher. While manufacturers worry about meeting food safety and hygiene requirements, consumers need beautiful packaging, designs, labels, geographical indications... to not only buy for using in family but can also easily be given as Tet gifts to relatives, friends, and partners.

On the other hand, it is necessary to innovate thinking and awareness about digitalization in business, so that products can reach consumers in the most convenient and effective way. Doing this requires the responsibility of the State, authorities, and organizations at all levels to help OCOP products reach the market.

According to representatives of some large supermarket systems, although OCOP products meet standards, to enter supermarkets, transaction contracts, invoices, documents, product traceability stamps are required, etc.

Besides, in addition to quality, output, and price must be stable, some OCOP items that are difficult to transport long distances must consider appropriate delivery plans. If the business method is small, fragmented and lacks professionalism, after only a few months, many products will be difficult to hold on for a long time.