Department of Industry and Trade, Agriculture and Rural Development, Ham Yen District People's Committee connect consumption orange products in Hanoi city.

To meet consumer needs, the Agriculture and Rural Development and Industry and Trade sectors carry out programs to connect, promote trade, and consume agricultural products.

Production is linked to consumption, the Industry and Trade sector has soon started supporting businesses and cooperatives in finding customers.

Deputy Director of the Department of Industry and Trade Loc Kim Lien affirmed that, right from November, the Department of Industry and Trade organized a conference to connect supply and demand for consumption of OCOP products, key products, featured in 2023 with the participation of the Department of Industry and Trade. representatives of the industry and trade sectors of Ha Giang, Cao Bang, Ninh Binh, Lang Son, Hanoi, An Giang, Long An provinces along with telecommunications enterprises and management boards of wholesale markets in big cities.

Mr. Pham Quoc Hung, Director of Ham Yen District Fruit Tree Center, excitedly said that through trade promotion programs, businesses and cooperatives that are the focal points for purchasing oranges in the area have signed contracts to supply Ham Yen oranges to supermarket systems and clean food store chains in Hanoi, Hai Phong, Nam Dinh, Ninh Binh, etc. This is the reason Ham Yen oranges still maintain good consumption.

In addition to connection support, the functional sector also focuses on supporting market information for businesses, cooperatives, production and business households in the area to help them clearly understand the supply and demand information of all parties, avoid production exceeds demand as well as support to promote product consumption through e-commerce channels.