Hoi An is a creative city in crafts and folk art.

Speaking at the event, Hoi An Chairman Nguyen Van Son said the city boasts a rich treasure trove of intangible cultural heritages, including trade villages, handicrafts and folk arts, in addition to a diverse and unique architectural complex.

He noted that along with advancing innovation and creativeness, Hoi An also values ecological and humane values, always creates opportunities, and nurtures creative values on the foundation of protecting and promoting cultural heritage values.

The city leader shared that Hoi An has gradually become a familiar cultural site and a favourite destination of both domestic and foreign tourists, adding that the city has been named a leading cultural destination by many renowned websites.

He stated that Hoi An’s designation as a member of the UNESCO Creative Cities Network will help enhance the position of the city and spread its distinctive cultural value to international friends.

According to the acting chief representative of UNESCO Vietnam, Pham Thi Thanh Huong, Hoi An needs to continue efforts to promote its craft and folk art resources to become a strategic action framework and tool for the city to achieve sustainable socio-economic goals and to strengthen its international reputation.