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Exporting OCOP products: Opportunities and challenges

TQO - According to the report of the Department of Agriculture and Rural Development, the whole province has 248 products certified with OCOP from 3 stars or more, in addition to many potential products with great competitiveness.

Dried banana products of Chieu Yen Clean Banana Cooperative (Yen Son) are exported to the UK market.

In the recent re-evaluation of OCOP products by the Provincial OCOP Product Appraisal Council, many products have been upgraded from 3 stars to 4 stars. Typically: Shan Tuyet tea product with 1 bud, 2 leaves of Son Tra Hong Thai Cooperative (Na Hang) and forest honey product of Phong Tho Cooperative (Tuyen Quang City). In particular, the Shan Tuyet Hong Thai tea product with 1 bud, 1 leaf was proposed by the Provincial Council to be certified by the National Council as meeting 5-star standards.

According to Mr. Nguyen Van Thuan, Head of the Department of Quality, Processing and Market Development: The province's OCOP products have great advantages and competitiveness, many products are highly appreciated for their quality because they are grown in a safe environment that has not been affected by soil, water and climate pollution.

According to industry statistics, the area of ​​crops produced according to the province's standards and regulations is more than 3,600 hectares, of which the area produced according to VietGAP standards is more than 2,400 hectares; according to Rainforest standards is more than 914 hectares, the area produced according to organic standards is 268 hectares and 8 hectares produced according to GlobalGAP standards. This is the reason why the province's agricultural products and OCOP products are competitive and dominate the domestic and foreign markets.

However, the difficulty in agricultural production in general today is the seasonality, the scale of production in the province is still very fragmented, small-scale, and not really sustainable. According to Ms. Nguyen Thanh Huong, Director of R.Y.B Joint Stock Company (Hanoi), the reason why businesses place orders once is also very concerned about the seasonality of the products. During the season, there may be a surplus of products, but when the season ends, there will be a shortage of goods, which can easily cause missed export orders. This is a common reality in Vietnam, not just Tuyen Quang. Furthermore, although Tuyen Quang's OCOP products have advantages, the production scale is still modest while what businesses care about most is that in addition to ensuring quality and high standards of food safety and hygiene, the raw material area must be available for production, and output must be guaranteed.

Comrade Nguyen Dai Thanh, Director of the Department of Agriculture and Rural Development affirmed: Implementing the Project "Restructuring the Agricultural Sector towards developing agricultural, forestry and fishery commodities, focusing on key products and specialties according to the linked chain to ensure high quality and added value associated with building new rural areas in the period of 2021 - 2025, with a vision to 2030", the province has issued mechanisms and policies to support loan groups and cooperatives.

Typically, Resolution 03/2021/NQ-HDND on policies to support the development of agricultural, forestry and fishery commodity production; OCOP products and new rural construction in the period of 2021 - 2025.

According to the resolution, organizations and households in need, ensuring the criteria can access policy capital to invest in production development. The province also encourages cooperatives and cooperatives to link up for large-scale production. Particularly, the agricultural sector will accompany the subjects in transferring science and technology in production to create quality raw materials for processing. At the same time, closely coordinate with the industry and trade sector to actively and proactively promote the expansion of domestic and foreign consumption markets, gradually increasing the number of exported OCOP products.

Doan Thu

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