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Building booths to induce and sell OCOP products: Support to expand the market

TQO - Tuyen Quang has 79 products which are qualified for the One Commune One Product (OCOP) programme and hundreds of "pre" OCOP products. As of December 31, 2021, it is expected that at least 30 products will be recognised and granted OCOP product certificates. They are typical agriculture products that fully meet quality standards. Under the direction of the Tuyen Quang People's Committee, in Novembeer, the Department of Industry and Trade has launched a selling point of OCOP products in Son Duong Town (Son Duong District) to expand the OCOP product consumption market.

Customers selecting products at the selling venue of OCOP products at Gold Mart store in Son Duong District.

Gold Mart store located on National Highway No.2C in Agency residential Group, attracting hundreds of purchasers everyday. About 11,000 items are sold in the 500m2 store. In which, the most eye-catching place is a location to exhibit OCOP products of the province such as Truong Thinh cooking oil (Truong Sinh Commune), Hop Hoa solanum procumbens tea (Hop Hoa Commune), Thuc Son SD pueraria thomsoni flour (Son Duong Town), Tien Phat high-class turmeric starch (Cap Tien Commune), Trong Long tea (Trung Yen Commune), king oyster mushrooms and cucumbers of Son Duong Green Farm Co., Ltd. (Khang Nhat Commune).

Manager of Gold Mart Nguyen Tien Lam said that although the number of OCOP products in the store is not much, it also attracts a large number of customers. The store has directed the staffs to share, introduce purchasers the OCOP products. The store's main goal is to connect OCOP products to buyers both inside and outside the province from now until the 2022 Lunar New Year.

Do Thi Thao, a customer in Tan Phuc residential group said that, she is very concerned about her family's health, so she usually selects agricultural products having packing and labels to ensure that these items are safe. When being introduced OCOP products of the province , she was surprised by the professional packing and reasonable prices, creating the trust for buyers at the first sight. Through experincing these products, she was satisfied with high quality products which are not inferior to any other famous brands that she knew before. "This New Year, i will buy OCOP products as gifts for my relatives and friends", she said.

Since 2020, the Department of Industry and Trade has built two introducing points of OCOP products. In which, in May 2020, the point of OCOP product introduction and sale at Tam Huong Store in Phan Thiet Ward, Tuyen Quang City came into operation effectively, creating a pervasiveness. It is proven through the connections between consumers and production units and the volume of products consumed at stores.

Nguyen Dinh Tam, Director of Tam Huong Agriculture and Service Cooperative, owner of Tam Huong Store shared that after only 1 year of operation, the store has connected from dozens OCOP products up to hundreds OCOP products. Now, he has opened another store. The turnover of two stores is about VND2 billion per year, profit is estimated at over VND200 million, creating regular jobs for 6 employees with an average income of VND4 million - VND5 million per person per month. From a small store, up to now, the store has connected 6 more members to establish Tam Huong Agriculture and Service Cooperative with many industries, mainly in the field of agriculture.

According to Deputy Director of the Department of Industry and Trade Loc Kim Lien, in order to improve the consumption of OCOP products in the province, in the 2021 - 2025 period, the Department of Industry and Trade continuously coordinates with the committees to establish the points of OCOP product introduction, including 1 point in each district, 3 points in Tuyen Quang City, and 1 point in Hanoi by 2022. In addition, the local authorities has enhanced the communication, promotion of images and brands to accelerate consumption, agricultural production and rural industrial products in order to raise living standards of local people.

Bich Hang

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