Today's counterfeit goods no longer involve just copying designs - they also include falsifying information, data, and even traceability codes. Traditional anti-counterfeiting methods such as labels or basic barcodes, are proving inadequate. These approaches are vulnerable to tampering, duplication, and even QR code counterfeiting.

In response, many experts believe that applying advanced technology is one of the most effective solutions available today.

One key strategy in preventing counterfeit goods in the digital environment is the use of digital technologies such as anti-counterfeit stamps, AI, blockchain, specialized anti-counterfeit software, and unique QR product codes. Additionally, businesses are encouraged to register their intellectual property rights to protect their products, and to coordinate with authorities upon discovering counterfeit goods.

Digital transformation helps optimize anti-counterfeiting efforts by protecting brand integrity and enabling consumers to quickly and accurately distinguish between genuine and fake products.

Moreover, the use of digital technology not only saves time, costs, and human resources in detecting and handling counterfeits, but also provides flexibility and initiative in safeguarding intellectual property. This approach also reflects the responsibility of enterprises in producing and distributing safe food and high-quality products.

At the same time, consumers are becoming more aware of the importance of using products with transparent origins, which contributes to reducing the prevalence of counterfeit and substandard goods.

However, for the application of digital technology in product traceability to be truly effective, it requires close coordination among businesses, regulatory agencies, and consumers. Applying such technologies also helps businesses enhance their competitiveness and meet international standards, especially in the context of global integration and export.