Before that, the locality had actively carried out activities to promote the Ha Temple, Thuong Temple, and Y La Temple Festivals. Such as the seminar "Promoting the traditional values ​​of Mother Goddess Religion and Truc Lam Zen in the religious life of Tuyen Quang people" gathering many prestigious historical and cultural experts; meeting and connecting domestic travel companies to introduce the Ha Temple, Thuong Temple, and Y La Temple Festivals with the participation of more than 40 units and travel companies nationwide.

This is considered a new, more professional step in exploiting cultural values ​​in urban areas.

Cultural tourism in urban areas is not a new concept, but to exploit and manage it effectively and professionally, it has not met expectations. In the province, in addition to Tuyen Quang city, many localities also preserve many traditional cultural values, building them into unique tourism products such as the Long Tong Festival in Vinh Loc town (Chiem Hoa), Na Hang town, Lang Can town (Lam Binh), etc. However, to effectively exploit the potential of cultural tourism in urban areas, there needs to be systematic, long-term solutions in terms of infrastructure, technology, and services. Therefore, there needs to be long-term planning, attracting private investment in service infrastructure ... to ensure development goes hand in hand with existing potential.