The contents of the Campaign are aimed at households and aim to contribute to the implementation of 19 criteria in building new rural areas and the criteria for advanced new rural areas and model new rural areas.

Specifically, the content "no poverty" contributes to implementing income criteria, poor household criteria, and labor structure criteria. The content "no law violators and social evils" contributes to implementing cultural criteria, security and social order criteria. The content "no gender inequality" contributes to implementing criteria on access to law. The content "does not violate population policy" contributes to implementing cultural criteria. The content "no malnourished children and school dropouts" contributes to implementing education criteria. The content "clean house, clean kitchen, clean alley" contributes to implementing traffic criteria and environmental criteria, etc.

With criteria that are appropriate, practical, and closely related to supporting the building of prosperous, progressive, and happy families. Thanks to that, the role of women in the family and in society is increasingly promoted; Actively contribute to the national target program on building new rural areas.

Through the Campaign, women have also been encouraged and supported to develop their family economy, know how to arrange family life in order, and perform well their roles as wives and mothers in the family; Raise the sense of responsibility together with the community to repel social evils. The Women's Union at all levels is also increasingly campaigning, attracting and gathering more women to participate in the Union's organization, promoting the Union's emulation movements.