Comrade Nguyen The Giang, Vice Chairman of the Provincial People's Committee visited OCOP products of cooperatives in the province.

In recent times, the Provincial Cooperative Union has actively implemented programs to support cooperatives in digital transformation and applied them to promoting and consuming products for cooperatives.

Currently, the Provincial Cooperative Union has connected over 15 products of cooperatives and cooperative groups (THT) to the Electronic Information Portal connecting supply and demand of products of the Vietnam Cooperative Union; supported the development of programs to introduce and promote products of 20 cooperatives and THTs through social networking channels, and put products on e-commerce platforms.

In addition, the Cooperative Union also organizes training courses for cooperatives on trade promotion with contents such as: Skills in managing e-commerce booths and online sales; Skills in accessing IT applications, digital transformation in production, business activities and product consumption; Marketing skills, customer care, communication and SEO on digital platforms.

At the same time, promote and support cooperatives to apply scientific and technological achievements in varieties, biotechnology, harvesting, preservation and processing technology; research, transfer and development of production technology; build brands for key products and local specialties, register and protect intellectual property rights transfer.

Thereby, a number of cooperatives have applied digital technology of cooperatives in promoting and consuming products very well such as: Hop Hoa Agricultural and Forestry Production and Processing Service Cooperative, Sang Nhung Safe Food Production and Processing Cooperative, Son Duong District; Su Anh Tea Cooperative, Yen Son District; Tam Huong Safe Agricultural Products Cooperative, Tuyen Quang City; Hong Phat Organic Agricultural Cooperative, Chiem Hoa District, etc.

Digital transformation is not only an inevitable trend but also a great opportunity for cooperatives to develop sustainably in the future. Raising awareness and increasing support for the development of e-commerce platforms will help cooperatives seize opportunities and affirm their position in the market.