Lung Cu: Heritage-based experiential tourism

Nestled in the majestic karst plateau of Vietnam’s northern frontier, Lung Cu Commune in Tuyen Quang Province is transforming its tourism offerings. Beyond its breathtaking natural landscapes and iconic National Flagpole, the locality is captivating visitors through new experiential tourism products deeply rooted in the daily lives of the Giay, Hmong, and Lo Lo ethnic communities.

Grass figures in a traditional ceremony of the Lo Lo ethnic group in Lung Cu Commune, contributing to the unique cultural tapestry of the nation's northernmost tip.

In early November, as buckwheat flowers bloom across the rocky mountains, tourists in Lung Cu can engage directly in traditional crafts guided by local artisans. Highlights include making traditional banh giay (pounded glutinous rice cakes) and practicing shoes embroidery with the Giay people, as well as mastering the art of beeswax-resist painting on linen cloth with Hmong women.

Lo Lo ethnic women in traditional attire crafting intricate embroidery together, helping safeguard their ethnic identity.

According to Ms. Lo Thi May, a resident of Lung Cu Commune, turning everyday customs into tourism experiences allows locals to share the cultural significance behind their heritage while creating jobs and boosting household income, thereby inspiring younger generations to take pride in preserving their roots.

A vibrant, colorful space for traditional cultural exchanges at Lo Lo Chai Tourism Cultural Village in Lung Cu Commune.

Additionally, Lung Cu has introduced the Northernmost Tea Experience Space, offering visitors a peaceful sanctuary to unwind amidst the mountains. To modernize operations, local authorities have deployed automated digital ticketing kiosks at key sightseeing spots, reducing wait times during peak festival seasons.

Foreign tourists explore and select items imbued with high-mountain cultural identity in Lung Cu.

According to Mr. Duong Ngoc Duc, Party Secretary and Chairman of the People’s Council of Lung Cu Commune, the locality's core strategic direction is linking tourism growth with heritage preservation. By transforming traditional crafts and local customs into unique tourism products, residents directly participate in service delivery and reap economic benefits, ensuring that indigenous cultural traditions thrive sustainably.

Duc Quy