Building a cultural industry from the vibrancy of Thanh Tuyen Festival Building a cultural industry from the vibrancy of Thanh Tuyen Festival
Every September, Tuyen Quang comes alive with the vibrant atmosphere of the Thanh Tuyen Festival. This increasingly well-organized, large-scale cultural event attracts large numbers of residents and visitors. What began as spontaneous community lantern parades has gradually evolved into a distinctive cultural and tourism product, opening up new opportunities for the province to develop a cultural industry ecosystem.
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The Red Dao’s traditional bride-welcoming ritual
09:38, 15/09/2026
A foot-washing ritual performed for brides before they cross the threshold into their husband’s home is a traditional wedding custom still preserved by the Red Dao people in Bo Ngoang Village, Minh Quang Commune. Though simple in form, the ritual reflects the care and hospitality of the groom’s family toward the new family member and conveys their wishes for a harmonious and peaceful married life.
Khuon Then preserves Cao Lan cultural identity
09:17, 06/09/2026
In Khuon Then Village, Hung Duc Commune, amid a rapidly changing way of life, one can still hear a distinctive sound that has remained an enduring part of the community - the unique cultural heritage of the Cao Lan people. Sometimes melodious, sometimes exchanged between singers, these songs not only create a lively atmosphere during community cultural activities but also preserve the memories, customs, and spirit of a community that has been closely connected to this land for generations.
Keeping the Then melodies alive
09:10, 30/08/2026
As the afternoon sun casts its glow over the stilt houses of the Tay people in Residential Group 14 – Lup Village, Ha Giang 1 Ward, the sound of the Tinh lute once again fills the air. This is the cultural space closely associated with Meritorious Artisan Nguyen Van Chu, who has spent more than half a century quietly preserving traditional Then melodies and Tinh lute music, contributing to safeguarding the Tay people’s cultural heritage amid the fast pace of modern life.
Preserving the sound of the Khen in Ngoc Ha
10:01, 28/08/2026
Amid the misty slopes of Linh Ho Commune, Ngoc Ha Village continues to preserve one of the distinctive sounds of Hmong culture - the khen, a traditional bamboo mouth organ. Meritorious Artisan Mua Mi Nam, born in 1984, has devoted much of his life to making, playing and passing on the traditional instrument, while bringing the sound of the Hmong khen to cultural enthusiasts at home and abroad.
Then singing club in Tan Trao
08:55, 18/08/2026
The sound of Then singing and the gentle notes of the Tinh lute can be heard from early morning along the concrete road leading to Ao Rum hamlet, Tan Lap village, Tan Trao Commune. The traditional melodies come from a free Then singing and Tinh lute class run by Trieu Thi Lam Hanh, who has devoted herself to preserving and passing on the traditional art to younger generations.
Young people breathe new life into traditional crafts
09:55, 14/08/2026
Amid the rapid pace of modern life, young people on the Dong Van Karst Plateau are finding innovative ways to preserve traditional crafts and indigenous knowledge, transforming cultural heritage into sustainable livelihoods while boosting community-based tourism.
Gieng Tanh - Preserving the soul of Cao Lan culture
09:04, 12/08/2026
Located in My Lam Ward, Tuyen Quang Province, Gieng Tanh Communal House preserves the distinctive cultural and spiritual heritage of the Cao Lan ethnic group. For centuries, the communal house and its ancient well, believed to date back to 1706, have been cherished as symbols of the community's origins and spiritual life.
Preserving Tay cultural identity in Thuong Nong
08:14, 31/07/2026
Nestled amid the mist-covered mountains of Thuong Nong Commune, Dong Da Village remains one of the few places where the traditional cultural values of the Tay ethnic group have been preserved almost intact. Following the merger of Thuong Nong and Thuong Giap communes, the area continues to be home to a large Tay community, where generations have worked to safeguard their distinctive cultural heritage.
Artisan preserves the Hmong flute tradition through free community classes
10:42, 24/07/2026
In Tham Luong Hamlet, Du Gia Commune, artisan Thao Nhe Chu is helping preserve and promote the cultural heritage of the Hmong ethnic group by offering free khen (Hmong bamboo flute) dance classes in a natural cave.
Then heritage lives on
16:08, 11/07/2026
The former communes of Phuong Do, Phuong Thien and Phuong Tien, now part of Ha Giang 1 Ward and Thanh Thuy Commune, are widely recognized as the homeland of the Three-Phuong Tay community. Despite the passage of time, the melodies of Then singing and the sounds of the Tinh lute continue to resonate in daily life, preserving the ethnic group's cultural identity while supporting the development of community-based tourism.
Echoes of the bronze drum at the nation’s frontier
09:53, 30/06/2026
Amid the grey limestone mountains at Vietnam’s northernmost frontier, where the Lung Cu National Flag Tower stands proudly against the wind, the resonant sound of the Lo Lo people’s bronze drums continues to echo as a powerful symbol of cultural identity and the enduring vitality of a community living at the country’s edge.
Young people keep cultural heritage alive
16:56, 05/06/2026
In recent years, efforts to preserve and promote ethnic cultural heritage in Tuyen Quang Province have gained momentum thanks to the active involvement of young people and students. Through experiential learning activities, extracurricular programs, and traditional culture clubs, many unique cultural values of ethnic communities are being safeguarded and widely promoted.
Cultural ambassadors in the digital age
09:47, 04/06/2026
In the digital era, an increasing number of young people in Vietnam’s mountainous regions are becoming “cultural ambassadors,” using innovative online platforms to promote and preserve their ethnic heritage.
Preserving ethnic cultural identity in the digital age
15:17, 03/06/2026
Amid deepening international integration and the rapid growth of multimedia communications, the traditional cultural values of Tuyen Quang are gaining new opportunities to reach wider audiences, contributing to the promotion of the province’s image and the development of sustainable tourism. However, these opportunities also highlight the urgent need to preserve and promote ethnic cultural identities in modern society.