Livestreaming with farmers

Amid the ongoing digital transformation, communes organizing digital marketplaces and bringing the trading of local agricultural products and goods onto online platforms have delivered practical results.

These digital marketplaces help expand markets through digital platforms. Local agricultural products are no longer confined to narrow local markets but can reach consumers across the country. By selling directly through digital platforms, farmers can reduce the risk of price squeezing and cut intermediary costs. When promoted online, products have greater opportunities to build their brands and increase their value.

Against the backdrop of rapid digital transformation and e-commerce development, the direct participation of commune leaders in livestreaming the sale of agricultural products for local farmers has emerged as a noteworthy practice. This is not merely an effort to support product sales, but also reflects an innovative approach to management and a stronger commitment to working alongside local people.

Commune leaders are not only responsible for administrative management but also directly engage in addressing farmers’ practical difficulties, including finding markets for their agricultural products. By making use of digital technology, grassroots leaders who directly livestream the sale of agricultural products help products reach consumers quickly and transparently. When local leaders personally introduce the products, buyers may feel more confident about their quality and origin, helping build consumer trust.

In Tuyen Quang, several Party Committee secretaries and chairpersons of commune-level People’s Committees regularly join farmers in livestreamed sales. This is an innovative approach that could be replicated in many other localities, particularly rural areas.

The image of grassroots officials not only working behind desks but also joining farmers in finding markets for their products helps foster closer ties and strengthen public trust. For this model to deliver its full potential, it should be combined with policies that support production, brand development, and e-commerce skills training for farmers.

Duc Anh