Diversifying markets

The export market for dry tea is opening up for tea production enterprises in the province. In addition to the Middle East market, Tuyen Quang tea has markets in Europe, North America, and Asia.

Mr. Ngo Duc Tu, Director of Song Lo Tea Joint Stock Company, said: In 2024, the company exported more than 4,700 tons of green tea and black tea of ​​all kinds. The export value is estimated at nearly 8 million USD, exceeding the plan by 70%. In January 2025, the company exported 400 tons. To stabilize exports, the company maintains traditional old customers such as the Middle East, India, Pakistan, Russia, the Netherlands, and at the same time seeks new markets in the ASEAN bloc and Taiwan (China). Currently, the company has been granted a growing area code, which makes it easier and more convenient to promote exports to new markets. At the same time, the company is also actively investing in improving production equipment, designs and improving product quality.

Korea Bag Co., Ltd. produces export packaging at Phuc Ung Industrial Park (Son Duong).

At the beginning of the year, the number of orders for wood, textiles, footwear, etc. from key export markets has increased, which is a positive signal for the province's export activities to reach the finish line. However, the condition is that the goods must meet the requirements of the export market.

Operating for nearly 10 years with 3 factories producing interior and exterior wooden furniture and industrial boards for export, Woodsland Tuyen Quang Joint Stock Company has stable export products to the US and European markets. In 2024, revenue reached 1,600 billion VND, an increase of 23% compared to 2023, contributing over 60 billion VND to the budget.

Mr. Le Quang Khanh, Director of Woodsland Tuyen Quang Joint Stock Company informed: Major export markets are strengthening the enforcement of import regulations as an important technical barrier for many groups of goods from exporting countries. For example, European countries (EU) have requested the Carbon Border Adjustment Mechanism (CBAM), effective from October 2023. Accordingly, goods imported into the EU market will have to bear additional costs, convert to a production model that emits less emissions to earn carbon credits. Adapting to the export market, the company has continuously changed its designs according to each order that partners need, and its technology is always innovated to better meet quality. This requires staff and workers to change their production mindset to keep up with the work, but in return, there are more orders. Up to now, the company has had orders until the end of 2025, expecting the revenue target of 2,000 billion VND to be achieved.

Tuyen Quang Mechanical Joint Stock Company has recovered production in 2024 thanks to market diversification, with revenue increasing by 20% compared to 2023. Currently, the unit has orders until the end of the first quarter of 2025. In 2025, the unit strives for revenue of 90 billion VND. Mr. Tran Trong Thuy, Deputy Director of Tuyen Quang Mechanical Joint Stock Company, shared that each market has different tastes and characteristics. In previous years, the company's oiled wood and flooring products were only exported to China, but now China no longer imports them, forcing the company to find ways to link with units to form a production chain to export to large markets such as the US, Europe, etc.

Improving quality

Along with diversifying export markets, businesses are focusing on improving product quality to ensure the best response to market demands.

Sao Viet Tuyen Quang Co., Ltd. has 3 manufacturing plants and 36 business locations, purchasing raw materials. Ms. Cao Cam Tu, Deputy Director of Sao Viet Tuyen Quang Co., Ltd. affirmed: Improving product quality, especially export products, is continuously implemented by the business every quarter and every year. Producing products that the market needs, with superior product quality is the business motto of the unit and is also the condition for the business to have stable orders in recent times. The company has invested in building a plywood factory with a modern automated production line with a total investment of over 100 billion VND. The application of automation in production will help the factory improve productivity, increase output, produce high-precision finished products, lowest error rate, save production costs, reduce product prices to serve the domestic and export markets. The Erex Sakura Tuyen Quang Biomass Fuel Factory project was invested and built on an area of ​​3.3 hectares in Long Binh An Industrial Park and has just come into production. The factory has a designed capacity to produce 150,000 tons of biomass pellets/year, 150,000 tons of wood chips/year, with a total investment of more than 478.8 billion VND (equivalent to more than 20.4 million USD). Mr. Honna Hitoshi, Chairman and General Director of Erex Joint Stock Company, said: The factory is testing high-quality wood pellet products. Pellet products will be widely used in many fields such as fuel for thermal power plants, fuel for fireplaces, industrial incinerators, steam systems, animal feed drying. This project will lead the green production trend, applying the circular economic model so that the product meets the greening requirements of the market and customers.

Industrial projects have been in stable production, in 2024, a number of new industrial projects with high economic value will go into production such as: Investment project for production and trading of PP Container packaging in Son Nam Industrial Park of Sung Lim Vina Co., Ltd; Flooring factory project in Thang Quan Industrial Cluster, Yen Son district of investor Future Ghi Singapore... Also making efforts to produce, expecting many improvements in 2025.

Comrade Loc Kim Lien, Deputy Director of the Department of Industry and Trade, affirmed: In order to promote production and export of goods in the area, in the coming time, the Department of Industry and Trade of Tuyen Quang will continue to review and grasp the difficulties and problems of enterprises, propose and recommend the Provincial People's Committee, ministries and branches to take timely measures to remove them. Timely inform enterprises of new mechanisms and policies; proactively guide and support enterprises to directly contact competent State agencies to promptly resolve issues related to production, business, investment and labor resources. At the same time, the Department of Industry and Trade is focusing on implementing the Project "Developing the export market for key agricultural products of Tuyen Quang province in the period of 2020 - 2025, with a vision to 2030"; continue to promote trade and export promotion activities; strengthen the provision of market information and activities to improve the capacity to implement trade promotion activities on digital platforms for enterprises. With the initiative of businesses and the participation of industries in the province, it is expected that the 2025 export plan will reach the finish line.