Building and promoting the value of "Vietnam Brand" has received great attention with the synchronous and drastic leadership and direction of Party and State leaders; the timely and effective involvement of ministries, branches and localities; especially the determination and high solidarity of the Vietnamese business community, contributing to promoting Vietnam's rise to become the 4th largest economy in ASEAN and the 40th largest economy in the world, in terms of trade scale. International is in the TOP 20 globally.

In 2023, the value of national brands will increase by 15.6% compared to 2022, reaching nearly 500 billion USD, ranking 33rd in the Top 121 strong national brands in the world ranked by the Brand Valuation Consulting Organization. world's leading brands - Brand Finance reviews and rankings.

To continue to encourage the building and development of goods and service brands that meet high quality standards; At the same time, honoring and promoting Vietnamese Brands in the context of international economic integration and responding to "Vietnam Brand Day April 20", the Ministry of Industry and Trade has launched Vietnam National Brand Week in 2024. from April 15 to 21 nationwide, with many diverse activities.

Through propaganda and promotion, the National Brand Program creates a basis to mobilize and focus the attention and participation of the business community and society in the work of building and developing the national brand; create consumer trust and preference for goods and services bearing national brand logos.

Activities in response to National Brand Week also aim to improve responsibility and strengthen coordination between State agencies and businesses; At the same time, strengthen communication for the work of building and developing the Vietnamese National brand in the business community and society.