Livestreaming to keep villages thriving

From livestream sessions deep in the mountains to online marketplaces, an increasing number of young people in Tuyen Quang's highland communities are using digital technology to boost local economies, promote indigenous culture, and create livelihoods in their hometowns. Beyond selling agricultural products, they are reshaping traditional farming practices and opening new opportunities through the digital economy.

In Lam Binh Commune alone, revenue generated through social media platforms reached nearly VND 46 billion during the first four months of 2026. Many young people have become digital content creators, directly connecting local agricultural products with consumers nationwide. Among them is Quan Van Du, from Ban Bon Village, who runs the Du Dong Bac channel, purchasing and selling local specialties such as bamboo shoots, pickled onions, and glutinous rice through online platforms. Meanwhile, Nguyen Trung Thanh, creator of the Hac Vlog channel, joined local authorities in a livestream that sold more than one tonne of winter melon in just over two hours.

The digital transformation is also helping preserve and promote ethnic cultural heritage. Luu Thi Hoa, an ethnic Co Lao entrepreneur, returned to her hometown after earning a master's degree to establish the Po My Cooperative. Working with nearly 200 households, the cooperative markets products including bạc hà honey, pears, and wild yam through e-commerce platforms, generating annual revenue of approximately VND 2.5 billion. Meanwhile, Vang Thi De, a young woman from the Mong ethnic group, has revived traditional hemp weaving by creating contemporary fashion and handicraft products while expanding into international markets.

In agriculture, digital innovation has significantly improved market access. Nong Cam Quynh promotes local specialties through TikTok livestreams, selling tonnes of agricultural products each season, while Nguyen Xuan Ly has developed a nearly 20-hectare organic pomelo farm that generates more than VND 2 billion in annual revenue through online sales. At the same time, youth-led cooperatives are applying advanced production techniques while combining agriculture with community-based tourism.

To support young entrepreneurs, local Youth Union organizations have organized training courses on content creation, livestream selling, e-commerce, and online safety. In particular, the "Digital Content Creator Village" initiative in Lam Binh Commune is fostering a community of digital creators, enabling local residents to professionally promote their agricultural products, culture, and tourism.

The rapid growth of the digital economy is creating new development opportunities for Tuyen Quang's highland communities, increasing incomes, preserving cultural identity, and encouraging more young people to build their futures while remaining in their hometowns.

Giang Lam