Khau Vai love market

For more than 100 years, the Khau Vai Love Market has gathered only once a year on the 27th day of the third lunar month, becoming a unique cultural tradition of the people living in Vietnam’s northernmost region.

Since its inception, people have come to the market not for trading purposes, but to reunite with friends, seek companionship, pray for love and blessings, and experience traditional cultural values. Remarkably, the market is also a meeting place for love, memories, loyalty, and enduring devotion. Through generations, Khau Vai Love Market has become a distinctive cultural symbol and an attractive destination for both domestic and international visitors.

Khau Vai Love Market was established in 1919, originating from a beautiful love story between Ba, a young man of the Nung ethnic group, and Ut, a young woman of the Giay ethnic group.

The market is also a place where love, memories, affection, and unwavering faithfulness are rekindled.

Those who come to the love market may be single, in love, or already married. In some cases, married couples attend the market together, only to separate afterward in search of former lovers. There is neither jealousy nor objection - a unique and beautiful feature of Khau Vai Love Market.

Khau Vai Love Market vividly recreates the cultural identity and profound humanistic values cherished by ethnic communities in Vietnam’s northernmost highlands.

A wide range of vibrant cultural activities are held during the festival to serve both local people and visitors.

Local people eagerly make their way to the market.

International tourists travel to Khau Vai Love Market to explore and experience its distinctive cultural traditions.

Children accompany their families, joining in the festive atmosphere.

As part of the festival, numerous cultural and sporting activities, along with traditional folk games, are organized, attracting large numbers of locals and tourists eager to participate and experience the event.

Held annually, the Khau Vai Love Market helps strengthen solidarity among ethnic groups while also creating new opportunities for tourism development and the locality's socio-economic growth.

Quoc Viet