Lo Lo Chai named best tourism village in 2025

The United Nations Tourism Organisation (UN Tourism) officially announced the list of the World’s Best Tourism Villages 2025 in Huzhou City, Zhejiang Province, China, on October 17.

Representatives of Tuyen Quang province and organising committee pose for photo after Lo Lo Chai is honoured as one of the best tourism villages in 2025.

Lo Lo Chai of Tuyen Quang province overcome 270 applications from 65 UN Tourism Member States to advance to the list of 52 winners who are from 29 countries of all regions – Africa, the Americas, Asia, Europe and the Middle East.

The World’s Best Tourism Villages, initiated by UN Tourism, forms a global programme recognising rural destinations that excel in preserving cultural and natural heritage, promoting sustainable tourism, and improving local livelihoods.

The recognition is based on a rigorous set of criteria concerning governance, innovation, sustainability, environment, and contributions to the United Nations’ Sustainable Development Goals (SDGs), serving as an international benchmark for high-quality community-based tourism models.

In recent years, Tuyen Quang Province has focused on building the brand of Lo Lo Chai Village, Lung Cu Commune, as a model of community-based tourism oriented towards green and sustainable development.

Located near Viet Nam’s northernmost point, about 1.5 kilometres from the Lung Cu Flag Tower, Lo Lo Chai retains many traditional cultural features. The village’s earthen-walled houses, handed down through generations, preserve the distinctive architecture of the Lo Lo ethnic group, with three-sided enclosed earthen walls and hand-stacked stone gates and fences.

The success of Lo Lo Chai is not only a source of pride for the local community but also a significant milestone in affirming the global presence of Tuyen Quang’s tourism brand.

Giang Lam