In the early days of the Lunar New Year in 2026, tourism in Tuyen Quang recorded strong growth, with a surge in visitor numbers creating vibrant momentum for the sector at the start of the year.

The merger of Tuyen Quang and Ha Giang under the unified name of Tuyen Quang Province is opening up new development space for tourism in Vietnam’s northern midland and mountainous region. Travel publications and blogs have assessed the province as having the potential to become a new growth pole thanks to the synergy of revolutionary heritage, ecological assets and distinctive indigenous cultures.

Fifteen years after being recognized by UNESCO as a Global Geopark, Dong Van Karst Plateau has emerged as a symbol of sustainable development at Vietnam’s northern frontier. From a once harsh rocky land, Dong Van today stands as an internationally recognized cultural and tourism destination, where geological heritage, community identity, and aspirations for renewal blend into a symphony amid the mountains.

Stretching 185 kilometers and linking Ha Giang City with 23 communes across the Dong Van Karst Plateau, the Happiness Road stands not only as a vital transport artery but also as a symbol of resilience, aspiration and enduring vitality in Vietnam’s northernmost region. Each spring, the legendary route is adorned with blooming peach, mustard, pear and plum blossoms, painting a vibrant picture against the gray limestone mountains.

Each February and March, Lao Xa Hamlet in Sa Phin Commune, located in the Dong Van Karst Plateau, is blanketed in the pure white of plum and pear blossoms intertwined with the soft pink of peach flowers. After the harsh winter cold recedes, the valley awakens in vibrant colors, creating a poetic landscape that stretches from rocky slopes to the centuries-old earthen houses of the Mong ethnic community.

Nestled beside the deep gorge of the Mien River, Can Ty Commune is home to 11 ethnic groups, with the H’mong people accounting for more than 75% of the population. The terrain bears the stark imprint of the Stone Plateau, marked by steep, jagged limestone cliffs rising sharply from the landscape.

A journey to Tuyen Quang today is a return to a land of legends, where nature and culture intertwine in quiet harmony. From majestic mountain ranges and rivers rich with stories to ethnic melodies echoing through stone valleys and ancient villages steeped in tradition, Tuyen Quang reveals a rare beauty, both pristine and profound, that continues to captivate visitors from near and far.

Located on National Highway 4C along the route to the Dong Van Karst Plateau, Tham Ma Pass is one of the most striking and memorable mountain passes for travelers. With sheer gray rock faces, a series of sharp hairpin bends, and a vast mountain skyline, Tham Ma is not only an important traffic route but also a symbol of the rugged, majestic beauty of the rocky highlands.

Tourism has been identified by Tuyen Quang Province as an important integrated economic sector, driving growth, creating jobs, preserving culture, protecting the environment, and promoting the local image. Amid increasingly fierce competition among destinations, the development of distinctive and differentiated tourism products closely linked to local advantages is considered the “key” to enhancing Tuyen Quang’s competitiveness and position on the national and international tourism map.

In the days leading up to the Lunar New Year, when blossoms spread their colors across rural villages, not only is spring drawing near, but a new development pathway for Tuyen Quang’s countryside is also gradually taking shape. From flower fields serving traditional markets, many flower villages in Tuyen Quang are opening up ecological and cultural experiential spaces, linking progressively agricultural production with tourism - a promising and sustainable direction.

Amid the rugged cat-ear limestone mountains of the Dong Van Karst Plateau, the Happiness Road winds like a ribbon along cliffs, linking Ha Giang 2 Ward with the northern highland communes of Tuyen Quang Province.

This year, the New Year holiday lasts four days, creating favorable conditions for travel. At major tourist destinations in Tuyen Quang Province, such as the Tan Trao Special National Historical Site, the Na Hang - Lam Binh Nature Reserve, and the UNESCO Global Geopark of the Dong Van Karst Plateau, one of the world’s leading tourist destinations, the number of visitors surged sharply. Many accommodation facilities were fully booked, while vehicles lined up along major routes. These signs highlight the strong appeal of Tuyen Quang’s tourism sector, with 2026 shaping up to be a promising year for the province’s tourism industry.

Amid the dynamic transformation of highland tourism, Tuyen Quang Province is steadily asserting its position as an attractive destination through the harmonious blend of majestic natural landscapes, rich cultural depth and a well-structured, sustainable tourism strategy. In the early days of 2026, major tourist sites across the province recorded a noticeable increase in visitor numbers, signaling positive prospects for a vibrant tourism year ahead.

Despite fluctuations in 2025, tourism in Tuyen Quang recorded impressive achievements thanks to the province’s decisive leadership, coordinated efforts by departments and sectors, and strong engagement at the grassroots level. These results have helped affirm the province’s position on the tourism map and laid an important foundation for expected breakthroughs in 2026.