Inspiring images

In the digital transformation area, it is no longer unusual for local leaders to directly participate in livestreams to sell agricultural products. This is becoming a new and positive trend.

In provinces of Bac Giang, Lang Son, Dak Lak, etc., many officials have not hesitated to have livestreams with farmers, helping promote agricultural products, connect markets, and spread the value of local specialties.

When leaders join livestreams, it not only helps farmers sell their products but also strengthens customer and consumer trust.

Each livestream is also a story about the land and its people, allowing local agricultural products to “tell their stories” while promoting traditional culture. Farmers learn how to sell online, use QR codes, and conduct livestreams, becoming more proactive in production and consumption, thereby accelerating digital transformation in agriculture.

When leaders and farmers livestream together, it reflects a new mindset. It is the image of a government close to the people, accompanying them in every product. Especially, it is also a way for the Vietnamese agricultural products to reach further, both in the domestic and global markets.

Duc Anh