Enhancing the value of agricultural products

The “One Commune, One Product” (OCOP) program is emerging as a key driver in Tuyen Quang’s transition from agricultural production to an agricultural economy, helping enhance the value of local farm produce and expand market access. Rather than simply producing goods, cooperatives and farmers are increasingly focused on building value, branding, and cultural identity for each product.

In late April, the province’s agricultural sector recorded a significant milestone as Hong Thai Shan Tuyet tea (one bud, one leaf) produced by Son Tra Cooperative was recognized as a national five-star OCOP product. This achievement stems from the adoption of advanced production processes, the development of closed value chains, and a shift toward organic practices, enabling the product to access premium markets and move toward official export channels.

OCOP products of the province are showcased at trade fairs nationwide.

Other cooperatives have also made notable progress. Su Anh Agricultural Cooperative (My Lam Ward) has prioritized quality control and traceability, helping its Ngoc Thuy non-tea product win the 2026 “Mai An Tiem” Award. Meanwhile, Nam Dam Community Cooperative (Quan Ba) has leveraged e-commerce platforms and social media to bring products such as artichoke extract, ginger tea, and honeysuckle tea to thousands of customers each month, generating online revenue exceeding VND 500 million annually.

These outcomes highlight the effectiveness of the OCOP program in promoting value chain linkages, standardizing production under VietGAP and organic practices, and accelerating digital transformation. All OCOP products have been listed online, contributing to a value increase of 10–20% and improving competitiveness in the market.

However, challenges remain, including small-scale and fragmented production, weak linkages, inconsistent quality, limited digital adoption, and underdeveloped branding. Many products still struggle to compete in premium segments or enter export markets, while online sales channels remain underutilized.

In the coming period, Tuyen Quang aims to focus on improving quality and upgrading OCOP ratings, prioritizing the development of large-scale raw material zones, expanding access to preferential credit, promoting digital transformation, and strengthening branding associated with local identity. Priority will also be given to key products such as tea, honey, beef, black pork, and pomelo to meet national four- to five-star standards.

With supportive policies and technological advancement, Tuyen Quang’s agricultural products are expected to further enhance their value, expand market reach, and strengthen their position in both domestic and international markets.

An Giang