Boosting production to meet Tet market demand

As the year-end period approaches, market demand rises sharply, particularly for agricultural products and food items serving the Lunar New Year (Tet). In response, cooperatives across the province have proactively planned production early, increased output, diversified products and expanded distribution channels to meet the growing shopping needs of consumers.

Chien Thang bamboo-tube stuffed snail roll cooperative in Minh Xuan Ward steps up year-end production.

Over the past month, production activities at many cooperatives have become more urgent and vibrant. At the Youth Startup Cooperative in Yen Minh Commune, production of stone cakes and honey has been intensified to supply the Tet market. The cooperative has mobilized additional seasonal workers and increased working shifts, while ensuring sufficient raw materials, helping output rise by about 30 percent compared with the same period last year. Along with higher production volumes, strict quality control is maintained, products are labeled with traceability codes, and packaging and designs are renewed to suit Tet gifting demand.

Many cooperatives have also chosen to expand production scale and strengthen linkages to ensure stable supply. The Sang Nhung Safe Food Production and Processing Cooperative in Minh Xuan Ward has partnered with other cooperatives and farming households to grow vegetables, adjust planting schedules, apply staggered cropping and sign sales contracts early, ensuring stable prices and output during the year-end peak season.

Currently, the province has more than 1,500 cooperatives operating in various sectors. In preparation for the Lunar New Year of the Horse 2026, cooperatives are accelerating production and distribution, with a focus on OCOP-certified products and local specialties. Well-known items such as Shan Tuyet green tea, tea bags, upland radish, dried noodles, mint honey, peanut oil and herbal teas are being packaged into Tet gift sets that reflect local cultural identity.

Supporting cooperatives, the provincial Department of Industry and Trade has organized trade fairs and investment promotion events, helping expand distribution channels and boost consumption. Authorities are also connecting cooperatives with supermarkets, retail systems and e-commerce platforms, contributing to market expansion, value enhancement and price stabilization during the peak season.

With proactive production planning, product diversification and expanded marketing channels, cooperatives are increasingly playing a pivotal role in ensuring adequate supply for the Tet market. These efforts not only help stabilize prices and raise the value of local agricultural products, but also create jobs, increase incomes for workers and promote the sustainable development of the collective economy.

Thuy Nga