Promoting Tuyen Quang’s signature products at the Autumn Fair 2025

The Autumn Fair 2025 will take place from October 26 to November 4 at the Vietnam Exhibition Center in Dong Anh, Hanoi. As one of the year’s major trade promotion events, the fair will feature the participation of provinces and cities from across the country. Tuyen Quang Province will present a distinctive exhibition space showcasing its outstanding industrial, agricultural, OCOP, and culinary products to both domestic and international visitors.

Shan Tuyet tea products will be displayed and introduced at the Autumn Fair 2025.

Under the direction of the Government and the Ministry of Industry and Trade, the Tuyen Quang Provincial People’s Committee has developed a detailed plan for participation in the fair, aiming to strengthen trade promotion, enhance product branding, and foster investment and market connections. With the motto “Integration – Innovation – Sustainable Development”, the province seeks to project the image of a dynamic, friendly locality with great potential in industry, agriculture, tourism, and culture.

Tuyen Quang’s exhibition space covers 200 square meters, designed to harmonize tradition and modernity. Inspired by the Lung Cu Flag Tower and the stone gates of the H’mong ethnic people, the booth features display shelves shaped like terraced fields - symbolizing the province’s mountainous landscape. The space is divided into several sections: industrial and handicraft products, OCOP products, consumer goods, cultural and tourism products, and an investment promotion area.

Highlighted products include Na Hang Shan Tuyet tea, buckwheat honey, herbal medicines, buckwheat cakes, brocade textiles, and traditional handicrafts.

A special highlight is the Shan Tuyet Tea Tasting Space, where visitors can enjoy the pure flavor of century-old tea trees and watch artisans demonstrate traditional tea-making techniques. Alongside product promotion, the Cultural and Tourism Space will introduce the unique heritage of ethnic groups such as Tay, Dao, H’mong, Lo Lo, and San Diu through traditional costumes, musical instruments, and demonstrations of linen weaving and beeswax painting.

In the “Autumn Delicacies” food zone, Tuyen Quang will showcase its highland specialty corn noodle soup (pho ngo), men men, thang co, com lam (bamboo rice), banh chung gu, five-colored sticky rice, and Chiem Hoa banh gai (black rice cake).

Provincial departments and agencies have been assigned specific responsibilities to ensure a successful promotional campaign. All products selected meet high standards of quality, design, and packaging, accompanied by promotional materials, video clips, and professional interpreters to assist domestic and foreign guests.

With thorough preparation, Tuyen Quang expects that the Autumn Fair 2025 will expand cooperation opportunities, attract investment, and help the province’s outstanding OCOP and rural industrial products reach larger domestic and international markets.

Le Lam