Leaders of Yen Son District People's Committee visited the improved OCOP product packaging designs.

Su Anh Agricultural Production Service Cooperative, My Bang Commune (Yen Son) is famous for its delicious Ngoc Thuy green tea products, which are favored by consumers. The Cooperative is also a bright spot in the province's OCOP program. Mr. Nguyen Cong Su, Chairman of the Board of Directors and Director of the Cooperative, said that in the early days of the Cooperative's establishment, the products did not have packaging or labels, so the product value was low. Each year, the product revenue is only from 800 to 1 billion VND. By 2019, the cooperative has built, protected the brand, designed packaging, packaged beautiful and eye-catching packaging, improved product quality for a revenue value of VND3 million to VND5 billion.

In 2020, Su Anh Agricultural Production Service Cooperative participated in the OCOP program of Tuyen Quang province and was granted certification for 7 products with OCOP certification from 3 stars and 4 stars. To reach a large number of consumers, in addition to researching to produce quality products, the cooperative regularly designs, changes beautiful packaging models and uses packaging materials such as bamboo roots, biodegradable paper, environmentally friendly to preserve technology, vacuum paper materials. The packaging clearly shows information for customers to easily identify such as product stamps, traceability stamps, tea brand logos and instructions on how to use the product, origin.

Recently, the Cooperative has designed a packaging model of a sand-yellow bamboo box, cylindrical in shape, weighing 100g, packaged in a vacuum bag, easily decomposing into the environment. The product is gradually becoming a commodity associated with local tourism development.

Realizing the importance of innovation, improving product designs, labels, and packaging for promotion and enhancing competitiveness in the market, in recent times, Yen Son district has implemented many solutions to support and encourage OCOP product owners in the area. Yen Son is also the first locality to organize a competition for packaging and labeling designs for OCOP products.

Currently, Yen Son district is leading the province in OCOP products with a total of 61 products. Of which, 9 products are rated 4 stars, 52 products are rated 3 stars. In particular, in 2024, the district will have 4 agricultural products exported to the UK market, namely Guava Tea and Male Papaya Flowers soaked in honey of Binh Minh Organic Agricultural Products Cooperative; Dried Bananas of Chieu Yen Clean Banana Cooperative and Soi Ha Grapefruit products.

Changing the design and packaging of OCOP products also contributes to preserving and developing typical products of each locality. Thereby promoting traditional production values ​​and at the same time changing the mindset of fragmented, small-scale production to concentrated, large-scale production, meeting the domestic and export markets.